Visiqua Ranks Top 25 in Technology Innovators Magazine
Visiqua is pleased to share that Technology Innovators Magazine has included us (and our CEO) in this list of the top 25 most innovative companies in the InsurTech space for 2020. On the strength of the launch of ClicksToConvert.com and our Call Ping Tree, we celebrate a strong year on the innovation and product front. Despite the challenges of the pandemic, we were able to launch two products addressing existing challenges in the tech space. The generation of quality traffic, and converting users continues to be at the forefront of our clients’ minds. Existing systems are poorly adapting to converting users. As growth slows in areas like search & email, clicks have become very expensive. These two pieces of new technology focus on addressing those issues.
Our InsurTech Innovations:
Clicks to Convert – has been recognized as a major innovation in the secondary click marketplace. These marketplaces grew out of a need for vertically relevant traffic. This traffic is not as expensive as search but still performs well. It is a relatively mature market that has not evolved much in recent years. With its robust feature sets, a proprietary right price bidding tool, and a fully customizable set of API’s, Clicks To Convert represents a leap forward in the space. As an advertiser, you’ll always pay the right price for your click based on the market, saving on average 30%. Publishers can leverage new ad units not available from our competition. Publishers can tap our integrations to only pull ads when we are the higher bidder.
Innovation, advancing technology, and improving our tech-stack are core to everything we do at Visiqua. The technologies to dynamically match and route leads to best fit our clients’ buyer profiles have existed for a long time. We are today beginning to solve for how to route calls in the same fashion. InsurTech buyers have been the first to attempt to adopt the Call Ping Tree model, and we will continue recognition by Technology Innovators for our advancements in dynamic routing for calls. The Call Ping Tree today facilitates two-way communication between buyers and sellers of calls, leveraging real-time routing of calls based on first-party data. Tomorrow this tool will evolve to pull in third-party data sets, validation, and scoring tools.
The Future for Technology Solutions
As noted by David for the article “For Visiqua, this year has really boiled down to executing on our vision. We have worked to evolve and advance our technology solutions to better understand the customer journey. While engaging that customer journey at the right time. Visiqua continues to convert people and improve yield/conversion for our partners.”
