Introduction In today’s fast-paced digital era, businesses across various sectors rely heavily on lead generation. Lead generation helps drive growth and achieve their sales targets. However, traditional lead generation methods often face challenges such as high costs, time-consuming processes, and inefficiencies. Enter the newest trend of artificial intelligence (AI), the disruptive technology that is transforming… Continue reading Revolutionizing Lead Generation: The Value AI Can Add
Clicks to Convert Adds More Capabilities Driving CPC Results With the success of the Clicks to Convert launch, the Visiqua team has been working to expand its new click platform. If you are unfamiliar, Clicks to Convert, which launched in January, is a media marketplace connecting advertisers directly to high-caliber publishers. Advertisers are then connecting… Continue reading Visiqua’s Clicks to Convert Platform Continues in Success
As we roll past the half way point in 2018 it has been a good year at Visiqua, we’ve added new team members, new products and new lines of business to our portfolio. We’d love to take some time at Affiliate Summit East to share with you how these new products can help you generate… Continue reading Join us in New York for Affiliate Summit East
Laying the foundation for Lead Scoring Progressing past the simple short form campaigns discussed in the last edition of our blog, we land on a group of campaigns that share several different names and approaches but a similar objective: generating a lead for a high consideration purchase. In consumer-focused campaigns, these are high dollar items like… Continue reading Using the Long Form to Build a Lead Scoring Foundation
Data Hygiene, Data Quality, & Validation: In our last post on the Visiqua blog, we discussed the first point of interaction and often the first point of failure for many marketers – The Landing Page. Today we’ll look past it and into monitoring, measuring, and optimizing the traffic you send to the landing page. It is critically… Continue reading Short Form Data Quality & Validation
The Landing Page: Starting in the Right Place With the Right Mindset: One of the most common stumbling blocks for modern marketers is the very place we first interact with a user: the landing page. Rather than focus on building effective landing pages we are instead tempted to re-purpose legacy forms or drive people to the… Continue reading The Landing Page: Starting in the Right Place
Welcome to the Visiqua Blog – an open discussion on the approaches, tools, and strategies used to successfully execute performance marketing campaigns. Over the course of this blog, we’ll discuss what we have learned during careers in the performance marketing space. We will share: wins, losses, and data (where appropriate) that we have gleaned over… Continue reading Welcome to the Visiqua Performance Marketing Blog
At Visiqua we aim to replace the black box of performance advertising with a transparent, data-driven solution for modern marketers. We give our clients the access and insight needed to properly launch and execute effective demand generation campaigns at scale.
© 2023 Visiqua | All Rights Reserved | Privacy Policy
At Visiqua we aim to replace the black box of performance advertising with a transparent, data-driven solution for modern marketers. We give our clients the access and insight needed to properly launch and execute effective demand generation campaigns at scale.
© 2021 Visiqua | All Rights Reserved | Privacy Policy
