Laying the foundation for Lead Scoring Progressing past the simple short form campaigns discussed in the last edition of our blog, we land on a group of campaigns that share several different names and approaches but a similar objective: generating a lead for a high consideration purchase. In consumer-focused campaigns, these are high dollar items like… Continue reading Using the Long Form to Build a Lead Scoring Foundation
Data Hygiene, Data Quality, & Validation: In our last post on the Visiqua blog, we discussed the first point of interaction and often the first point of failure for many marketers – The Landing Page. Today we’ll look past it and into monitoring, measuring, and optimizing the traffic you send to the landing page. It is critically… Continue reading Short Form Data Quality & Validation
At Visiqua we aim to replace the black box of performance advertising with a transparent, data-driven solution for modern marketers. We give our clients the access and insight needed to properly launch and execute effective demand generation campaigns at scale.
© 2023 Visiqua | All Rights Reserved | Privacy Policy
At Visiqua we aim to replace the black box of performance advertising with a transparent, data-driven solution for modern marketers. We give our clients the access and insight needed to properly launch and execute effective demand generation campaigns at scale.
© 2021 Visiqua | All Rights Reserved | Privacy Policy
