Performance Marketing & It’s Effects Performance marketing is a strategy for online advertising that is based on performance. This performance can be in the form of a series of executed desired results like a completed lead, sale, or download. In performance marketing, advertisers pay marketing companies after a specific action has been completed like a… Continue reading Performance Marketing as The Economy Shifts in 2020
The annual Invoca Summit is an opportunity for pay-per-call industry leaders to share the latest drivers and trends in the market while providing a chance to network and engage in quality discussion. We were proud to take the stage and have the opportunity to introduce Visiqua to a wider audience and to discuss both our… Continue reading Takeaways from the 2018 Invoca Summit
Visiqua is headed to Santa Barbara next month as many of the industry’s leaders converge for Invoca Summit. The 3-day event gives attendees a market pulse for the call industry. A chance for some quality networking and recognizes the shining stars. We are honored to be a finalist for one of Invoca’s most prestigious awards: Strategic… Continue reading We are headed to the Invoca Summit
Visiqua is pleased to announce the debut of our insurance portal: FindQualityInsurance.com. In coordination with leading partners in the insurance space, we have built a portal designed to easily facilitate customer inquiries, education, and insurance lead generation. Find Quality Insurance will operate in the: Auto Insurance, Life Insurance, Health Insurance, Medicare, Medicare Supplement and Home… Continue reading Announcing FindQualityInsurance.com
Laying the foundation for Lead Scoring Progressing past the simple short form campaigns discussed in the last edition of our blog, we land on a group of campaigns that share several different names and approaches but a similar objective: generating a lead for a high consideration purchase. In consumer-focused campaigns, these are high dollar items like… Continue reading Using the Long Form to Build a Lead Scoring Foundation
Data Hygiene, Data Quality, & Validation: In our last post on the Visiqua blog, we discussed the first point of interaction and often the first point of failure for many marketers – The Landing Page. Today we’ll look past it and into monitoring, measuring, and optimizing the traffic you send to the landing page. It is critically… Continue reading Short Form Data Quality & Validation
The Landing Page: Starting in the Right Place With the Right Mindset: One of the most common stumbling blocks for modern marketers is the very place we first interact with a user: the landing page. Rather than focus on building effective landing pages we are instead tempted to re-purpose legacy forms or drive people to the… Continue reading The Landing Page: Starting in the Right Place
Visiqua is pleased to announce the launch of our first content portal in coordination with leading App Developers and App Discovery networks we are launching AppsToLove.com. AppsToLove has a twin focus. First is helping customers discover new releases and discover popular apps. We do this in the hopes that they find new technologies that give them ways to live life… Continue reading Introducing AppsToLove.com – Our First Content Portal
Welcome to the Visiqua Blog – an open discussion on the approaches, tools, and strategies used to successfully execute performance marketing campaigns. Over the course of this blog, we’ll discuss what we have learned during careers in the performance marketing space. We will share: wins, losses, and data (where appropriate) that we have gleaned over… Continue reading Welcome to the Visiqua Performance Marketing Blog
At Visiqua we aim to replace the black box of performance advertising with a transparent, data-driven solution for modern marketers. We give our clients the access and insight needed to properly launch and execute effective demand generation campaigns at scale.
© 2023 Visiqua | All Rights Reserved | Privacy Policy
At Visiqua we aim to replace the black box of performance advertising with a transparent, data-driven solution for modern marketers. We give our clients the access and insight needed to properly launch and execute effective demand generation campaigns at scale.
© 2021 Visiqua | All Rights Reserved | Privacy Policy
