Join us in Las Vegas for LeadsCon West 2018

LeadsCon 2018 Las Vegas As we rapidly approach the first LeadsCon show of 2018 in Las Vegas from March 5th-7th.   Several of the Visiqua team members will be in attendance and taking meetings.  We would love to share our planned expansion into the travel, our progress in insurance, and our growth since the last show. … Continue reading Join us in Las Vegas for LeadsCon West 2018

Visiqua, Selects Jornaya Intelligence

Performance Media Agency Streamlines Audit Process to Ensure Leads Quality February XX, 2018 – Boulder, Colo. – Visiqua, a performance marketing and publishing firm focused on providing transparent, data-driven solutions for acquisition marketers, has selected Jornaya Intelligence, to proactively audit customer leads.  The strategic investment provides Visiqua’s clients with an additional layer of visibility and… Continue reading Visiqua, Selects Jornaya Intelligence

2017 is behind us: Must be time for Affiliate Summit West 2018

It’s that time again. Christmas has passed and the New Year is upon us.  So that must mean it’s to time to gather with a new group of friends; those being colleagues, vendors and partners at the Affiliate Summit West 2018 show. As usual the event is held in Las Vegas for 3 days (Jan.… Continue reading 2017 is behind us: Must be time for Affiliate Summit West 2018

A look back on Open Enrollment 2017

With the extended period for Open Enrollment 2017 now in the books for both health insurance and Medicare Insurance, we thought we’d take a few minutes to look back at 2017.  Over what became a nearly three month run due to hurricane caused extensions here is what we saw in volume of: users, calls, and… Continue reading A look back on Open Enrollment 2017

How Does Pay Per Call Lead Generation Work?

As performance marketers at Visiqua, we spend a lot of time testing: new technologies,  campaign types, and lead generation methods for clients. As an off-shoot of this, we get questions.  Lots of questions. With the continued evolution and growth of the performance call space, a recent one we have been hearing a lot is: “How… Continue reading How Does Pay Per Call Lead Generation Work?

Announcing FindQualityInsurance.com

Visiqua is pleased to announce the debut of our insurance portal: FindQualityInsurance.com. In coordination with leading partners in the insurance space, we have built a portal designed to easily facilitate customer inquiries, education, and insurance lead generation.  Find Quality Insurance will operate in the: Auto Insurance, Life Insurance, Health Insurance, Medicare, Medicare Supplement and Home… Continue reading Announcing FindQualityInsurance.com

We Will Be at Affiliate Summit West

It’s Time for Affiliate Summit! With the holiday rush and a very exciting 2016 behind us, it is time to gear up for a successful 2017 and get this year off on the right foot.  To that end, we are looking forward to seeing all of our friends, partners, and client in Vegas from the… Continue reading We Will Be at Affiliate Summit West

Using the Long Form to Build a Lead Scoring Foundation

Laying the foundation for Lead Scoring Progressing past the simple short form campaigns discussed in the last edition of our blog, we land on a group of campaigns that share several different names and approaches but a similar objective: generating a lead for a high consideration purchase.  In consumer-focused campaigns, these are high dollar items like… Continue reading Using the Long Form to Build a Lead Scoring Foundation

Join the Visiqua Team at Pubcon 2016

With PubCon just around the corner  we are looking forward to heading to Vegas talking content and strategy with our partners and building towards more growth on 2017.  Join some members of the Visiqua team this week in Las Vegas for PubCon.  We’ll be talking: new releases, projects and site updates for our owned and operated… Continue reading Join the Visiqua Team at Pubcon 2016

Short Form Data Quality & Validation

Data Hygiene, Data Quality, & Validation: In our last post on the Visiqua blog, we discussed the first point of interaction and often the first point of failure for many marketers – The Landing Page.  Today we’ll look past it and into monitoring, measuring, and optimizing the traffic you send to the landing page.  It is critically… Continue reading Short Form Data Quality & Validation